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jonplackett 13 hours ago [-]
Read something similar the other day about the original Walkman.
The engineers wanted to add recording function, thinking it would help with sales and to only cost a negligible amount to add.
Someone cleverer said no, because if you add that feature now people will be confused what it is for. If they don’t want to record audio, they’ll think the product isn’t for them.
Angostura 3 hours ago [-]
You include it but with no mention of it. Allow recoding to be activated with an obscure undocumented button push.
Leave a subtle hong somewhere that someone clever can find out. Wait for news of the functionality to go viral and additional products to walk off the shelf bought by people who feel clever.
sph 6 hours ago [-]
I have been thinking deeply about this problem. I bought a great, silent fan from Rowenta, with beautiful housing and does what it says on the tin with no fancy accessories. 3 speed + 1 very silent mode for sleep. Hey, it’s a European product, not some Chinese knockoff.
At some point during design, one person must have said “you know, why not add a brilliant white light that turns on in silent mode? Wouldn’t that be cool?” and there was no one powerful or smart enough to stop their hubris.
Every hot summer night, I turn off my bedside lamp, and scream internally when I notice I forgot to put a dark piece of cloth to obscure the blinding white light on the fan. In these nights, I dream of sending an email to Rowenta’s customer team, and asking them to present me the head of the person responsible for this.
I am reading Zen and the Art of Motorcycle Maintenance lately and how technologists have made the world ugly by forgetting to keep in touch with Quality and Beauty, and this is painful reminder of it.
nottorp 42 minutes ago [-]
Black... nail... polish...
Solves every LED problem.
Xerox, why did you think the power led on your multifunction should light up not only my home office, but the room next to it too?
lukan 5 hours ago [-]
That bright LED's became so cheap to allow putting them everywhere certainly had downsides. There are many devices now where I have to tape over to enjoy a dark sleeping place.
ijk 2 hours ago [-]
Back when red LEDs were the new cheap lighting option everything was great: red doesn't affect noght vision as much and at least for me it doesn't seem to prevent sleeping on the same way that the bright white LEDs do.
moffkalast 4 hours ago [-]
There are many problems in life that a brush and some black acrylic brush-on primer can fix. This is one of those problems :)
robocat 3 hours ago [-]
I fixed a power wart LED today using black electrical tape, with a needle hole.
Ideally instead I need some stick-on semitransparent dark-alpha stickers to reduce brightness. Maybe I should use two polarized stickers, and rotate the second until brightness is perfect.
Are there non-linear solutions or HEV-sensitive photochromic solutions - so that LED brightness is low in the dark but bright enough in sunny conditions?
moring 4 hours ago [-]
And yet, you did buy the fan despite the bright LED (because you didn't know it was there when you bought it). Rowenta got your money, so from their perspective, they did everything right.
torben-friis 4 hours ago [-]
People don't talk enough about the effects of bright screens being cheap to keep on in urban areas.
Every drug store, bus stop and storefront in my city is painful to walk around at night.
sph 1 hours ago [-]
Well, I know I will actively avoid the brand now. Perhaps when they see the declining sales due to bad design, marketing will suggest to add even more lights and useless features.
The cycle of enshittification.
altmanaltman 56 minutes ago [-]
I don't think they will care about 1 customer. If it sells well right now, it means its doing the right thing from its pov and it also means that while it might feel wrong to you, that is what the market wants.
Lets say the sales do start dropping once you avoid it. At some point it will make sense to change it because most people likely want the change.
But from their pov, nothing is really different right? They are always catering to the most common demand in the market. How will this affect them or teach them a lesson?
mattio 3 hours ago [-]
You can buy the version without the bright light, but the marketing people made it 10 dollars more expensive x-) /s
lukan 5 hours ago [-]
I disagree here. That would be a marketing problem and I would have market it as for audio on the walk. With the focus on listening and the record option as a bonus.
boomlinde 4 hours ago [-]
Deciding on a product design that's easily marketable is also a marketing problem.
You suggest adding it as a "bonus", but for whom? Recording what on the walk? How would you advertise that along the main feature people actually buy the thing for? If not, what purpose does it serve? It's a few cents, but that's still a few cents too much if that's not what you're convincing people to buy.
Try to think of someone who didn't buy a walkman because it lacked a recording feature. What's their story? Can that easily be represented in the marketing material?
nottorp 37 minutes ago [-]
... and later, the fancier and more expensive walkmans started to actually have a recording function among the differentiators :)
jraph 25 minutes ago [-]
> But this isn't about the iPad or the iPod -- it's about product design.
Obviously GenAI. The author time-traveled to us, stole that sentence and put it in his article. He got encoding issues on blogspot so he typed the dash himself.
ChadNauseam 13 hours ago [-]
Apple messed up one thing about the iPad, which made me never use mine and eventually give it away. Basically, my iPad would die in a couple days if left unplugged. Because I only want to use it about once a week, that means I have to leave it plugged in all the time. Of course I or someone else inevitably wants to plug something else into that charger, so the iPad gets unplugged and forgotten about. Then, in a week when I actually want to use it, it's dead, and I use something else. The result was, I literally never used it.
gunapologist99 7 minutes ago [-]
Was yours 3G? The first-gen was offered with 3G (mobile) as an option. I imagine that killed battery life much faster and might not have been tested as well as the wifi-only option.
Hendrikto 2 hours ago [-]
> Basically, my iPad would die in a couple days if left unplugged.
I still have a first gen (!) iPad that still lasts for weeks on a single charge when locked. It is useless now, because there is no software support, but not because of the battery.
Retric 13 hours ago [-]
They boot reasonably quickly, just turn it off.
While on they are constantly listening for a “find my” signal so it’s easy to locate. For the overwhelming majority of people it’s a good tradeoff.
Our_Benefactors 12 hours ago [-]
Not a solution. Something like “shutdown after n hours of inactivity” would fix it though.
ryandrake 12 hours ago [-]
Or a power button that actually removes power from the device rather than just turning the display off. The "actually shutdown long press + UI" process has --just-- enough friction to make me forget to do it or not bother with it.
irktktlt 8 hours ago [-]
[dead]
Retric 12 hours ago [-]
I think in theory general case I’d rather be able to find it easily than have more charge when it’s located. You can generally use one while plugged in.
Anyway, the root of their issue is other people unplugging it, which is a bigger issue than just the iPad. Still if you turn it off before pugging it in the iPad would have ~full charge if someone unplugged it. They hold charge for months on store shelves.
12 hours ago [-]
hankbond 10 hours ago [-]
every e reader I have owned does this.
irktktlt 8 hours ago [-]
[dead]
fudged71 6 hours ago [-]
Latest iPhones have Find My when they are turned off, do iPads?
loloquwowndueo 11 hours ago [-]
> my iPad would die in a couple days if left unplugged.
Something wrong with your iPad then. All three of mine would easily hold a charge for more than 2 days even when turned on but unused (so asleep).
nottorp 34 minutes ago [-]
I think sometimes we should believe a vendor when they say "a small number of users were affected".
I doubt the OP is making stuff up, but all my iPads (including an original model) simply don't show any significant battery loss when left unused.
vjvjvjvjghv 11 hours ago [-]
Mine loses maybe 20% over 2 weeks if unused.
Jabrov 8 hours ago [-]
Same
moffkalast 4 hours ago [-]
I've got the same problem with a Samsung tablet I got. I use it maybe once every two weeks, so naturally I turn it off for the duration... but it somehow manages to empty its battery while completely off?! And it takes like a million years to boot, half of it only after you unlock it for some damn reason, it's such tedium.
paulryanrogers 13 hours ago [-]
Is it even possible for tablets to hold a charge so long and provide near instant wake?
Why didn't you try powering it off when done?
graeme 12 hours ago [-]
I'm fairly sure my old ipad did, maybe the ipad air 2. My current ipad pro doesn't seem to work this way. I could be mistaken, perhaps I used or charged it more.
inigyou 10 hours ago [-]
all of my phones hold a charge for 2-3 weeks in aeroplane mode with no installed apps. Even my 6yo phone with 6yo battery does. A tablet has a much bigger battery but not a proportionally bigger power drain when the screen is off, you might hope for months in aeroplane mode with no installed apps.
10 hours ago [-]
altmanaltman 53 minutes ago [-]
I have a very old samsung tablet that i still use from time to time. It never connets to the internet and wifi stays off. It can last easily a week or more on a single charge still. With wifi on, it dies within a few hours
actionfromafar 12 hours ago [-]
Of course it is possible. From fundamentals alone, it has space for a huge battery. Heck, many cheap laptops can sleep longer than a week and still has some power left.
DANmode 9 hours ago [-]
Turn on Battery Save mode, it’ll last a month.
internet_points 3 hours ago [-]
Same here! I was so annoyed that it didn't come with an auto-powerdown function. Did they really expect people to remember to turn them off "when they plan not to use it for a few days" (I mean who plans not to use something)
nottorp 38 minutes ago [-]
> I believe this "more features = better" mindset is at the root of the misjudgment,
It always amuses me when some new device is launched and it has "bigger numbers" and "moar numbers" in every metric. And it's crap to use.
Unfortunately this article is from 2010. Apparently Apple's competition went so low, usability wise, that even Apple is forgetting what usability is.
Elosha 3 hours ago [-]
I remember the biggest "missing features" of the iPhone people asked for were MMS and OBEX, along with 3G.
I also remember Apple had cared for most missing things by the iPhone 3G respectively iOS 3. Then they improved photo quality, speed and videos until the iPhone 4 respectively iOS 4/5. Similar things can be said about the iPad 2.
After that, I've had the feeling the product didn't improve anymore, because there was nothing actually useful left to add. I've used my iPhone 4 for 10 years, while Apple enjoyed adding more complexity without true benefit, except maybe the file manager and on-device image editing.
admjs 11 hours ago [-]
The hardest part of product management is saying no to reasonably good ideas. Bad ideas are pretty easy.
claw-el 10 hours ago [-]
People generally classify the opportunity cost as zero, and if you want to say no to the reasonably good ideas, others will put pressure on you to just do it.
Supermancho 13 hours ago [-]
Survival bias powers these "insights", 100% of the time.
keane 11 hours ago [-]
This writeup looks at a successful product with a small number of features that was thereby distinguished from a field of unsuccessful products with a large number of features. Accounting for many products, considering both successes and failures (i.e. using a wide selection of data), it argues that the distinguishing factor of less features was related to the device’s popularity.
In the canonical example of survivor bias, the only bombers being examined (for their characteristics) in the original flawed analysis were the ones that made it back; the planes that were shot down (and their characteristics) were not being considered — an error.
palata 2 hours ago [-]
Did you read it? Where do you see mention of "a field of unsuccessful products"?
It mentions the iPad, the iPod, Gmail as successful products. It mentions "laptops" (but in the description it actually includes all desktop computers, I would say) as unsuccessful products.
I wouldn't call desktop computers or even just laptops "unsuccessful products". Would you?
stnikolauswagne 1 hours ago [-]
>I wouldn't call desktop computers or even just laptops "unsuccessful products". Would you?
With the caveat of "Casually browsing the web" I would, actually. They have been near completely subsumed by Ipads or Phones.
palata 40 minutes ago [-]
Sure, but is it fair to call something an unsuccessful product given an arbitrary caveat? With the caveat of "brushing my teeth", iPads and smartphones are a complete disaster.
I don't know the definition of a "successful product", but "selling billions of them every year" doesn't exactly sound like a failure to me.
Zak 12 hours ago [-]
Sure, but how many failed consumer products can you name that solved a problem a large number of consumers actually had way better than anything that came before?
I should probably qualify that by saying that a product that looks to be amazing but costs way too much, is impossible to get because of manufacturing issues, or requires a third-party ecosystem that doesn't exist does not actually solve the consumer problem.
conartist6 13 hours ago [-]
Maybe, but you can't count how many times I see it happen in reverse too. Without saying it directly, a person reveals that they believe there is nothing left to invent or that whatever is currently best established can never ever be replicated or (gasp) beaten.
kristjank 4 hours ago [-]
> My iPhone is ready to use in under 1/2 second, while my laptop always takes at least a few seconds to wake up, and then there's a bunch of stuff going on that distracts me. The iPhone is a simple appliance that I use without a second thought, but my laptop feels like a complex machine that causes me to pause and consider if it's worth the effort right now.
Funny how it's become completely the opposite nowadays.
ANarrativeApe 9 hours ago [-]
So firstly:
The guy who created Gmail is now 49 years old.
Why does that blow me away?
Secondly, where else does this apply beyond hardware, beyond the world of tech even?
wavemode 6 hours ago [-]
You're blown away at how old he is, or how young he is?
pjc50 3 hours ago [-]
My gmail account is over 20 years old!
momojo 11 hours ago [-]
I've had so much fun writing small apps in pure JS and HTML witj Gemini (no harness or agent, just the free web chat) because it's forced me to keep my index.html below 1000 lines. I love the forced constraints. It's liberating. My day job is wrangling production-level codebases of a monolith service, so my tiny web apps let me live out the fantasy of cutting features instead of adding them.
ChrisMarshallNY 10 hours ago [-]
One of the most important [to me] books, was The Simplicity Shift[0], by Scott Jenson.
It was written pre-iPhone, when phones had seriously limited screen real estate.
He talks about how important it is to “weight” features, and order them by importance.
I am wrestling with this exact type of issue, right now, with a screen of my app.
> For markets that have purchasing processes with long lists of feature requirements, you should probably just crank out as many features as possible and not waste time on simplicity or usability.
This was great snark.
Cockbrand 21 minutes ago [-]
Probably hundreds of millions, maybe even billions of people still suffer from this truth each and every day.
inigyou 10 hours ago [-]
That isn't snark — it's reality.
beachy 11 hours ago [-]
ERP and corporate procurement in a nutshell.
mips_avatar 9 hours ago [-]
I think we're about to be overwhelmed with good software that isn't great.
hyperpallium2 12 hours ago [-]
Fewer features = smaller frame, easier to satisfy, better customer targeting.
lwhi 6 hours ago [-]
If the barrier to adding that new feature is removed, what happens?
If the cost is reduced — and becomes closer to zero — there's probably more chance the feature will be added ..
.. in which case, the product is less likely to be great.
--
So perhaps, the key superpower in the age of LLM developed software is the ability to say no.
dijksterhuis 1 hours ago [-]
> So perhaps, the key superpower in the age of LLM developed software is the ability to say no.
no, it’s never not been a superpower.
sorry, couldn’t resist some wordplay. it has always been one of the most important skills, but it doesn’t advance your career easily. enshittification happens because people don’t say no.
casey2 5 hours ago [-]
It's less any technical breakthrough and more a concerted advertising campaign and collective hypnosis AKA a fad. People just decided there were all going to buy iphones. That's why the biggest threat to iphones is the trend of people buying dumb phones.
Having a "Great" product in this terms makes you subject to the whims of the crowd. As soon as they realize that your product is negative value, and/or they run out of disposable income, they will stop using it.
jongjong 10 hours ago [-]
In any case, the landing page needs to be perfect. Anything less and you have 0 chance.
The most important innovation is in sales and marketing.
If you don't have brand recognition, your landing page has to make up for that. Making up the difference seems to be getting more difficult with each passing year. People are extremely cautious and getting increasingly so.
The average B2B user nowadays is literally triggered by anything remotely unfamiliar.
lelanthran 36 minutes ago [-]
> If you don't have brand recognition, your landing page has to make up for that.
And high traffic on a terrific landing page only tells you is that your product might be good enough.
OTOH, if you have a product that is dog-ugly, but still have people willing to pay for it, you have lightning in a bottle.
skydhash 8 hours ago [-]
I've never been enticed by a landing page (yes, datapoint of one). It's either recommendation from source I trust (which has included reddit) and some demo/review available somewhere. Never the landing page as they usually took too much scrolling to get to the point.[0].
Better host a quick video demo/video add instead of drowning the user in copywriting.
The engineers wanted to add recording function, thinking it would help with sales and to only cost a negligible amount to add.
Someone cleverer said no, because if you add that feature now people will be confused what it is for. If they don’t want to record audio, they’ll think the product isn’t for them.
Leave a subtle hong somewhere that someone clever can find out. Wait for news of the functionality to go viral and additional products to walk off the shelf bought by people who feel clever.
At some point during design, one person must have said “you know, why not add a brilliant white light that turns on in silent mode? Wouldn’t that be cool?” and there was no one powerful or smart enough to stop their hubris.
Every hot summer night, I turn off my bedside lamp, and scream internally when I notice I forgot to put a dark piece of cloth to obscure the blinding white light on the fan. In these nights, I dream of sending an email to Rowenta’s customer team, and asking them to present me the head of the person responsible for this.
I am reading Zen and the Art of Motorcycle Maintenance lately and how technologists have made the world ugly by forgetting to keep in touch with Quality and Beauty, and this is painful reminder of it.
Solves every LED problem.
Xerox, why did you think the power led on your multifunction should light up not only my home office, but the room next to it too?
Ideally instead I need some stick-on semitransparent dark-alpha stickers to reduce brightness. Maybe I should use two polarized stickers, and rotate the second until brightness is perfect.
Are there non-linear solutions or HEV-sensitive photochromic solutions - so that LED brightness is low in the dark but bright enough in sunny conditions?
Every drug store, bus stop and storefront in my city is painful to walk around at night.
The cycle of enshittification.
Lets say the sales do start dropping once you avoid it. At some point it will make sense to change it because most people likely want the change.
But from their pov, nothing is really different right? They are always catering to the most common demand in the market. How will this affect them or teach them a lesson?
You suggest adding it as a "bonus", but for whom? Recording what on the walk? How would you advertise that along the main feature people actually buy the thing for? If not, what purpose does it serve? It's a few cents, but that's still a few cents too much if that's not what you're convincing people to buy.
Try to think of someone who didn't buy a walkman because it lacked a recording feature. What's their story? Can that easily be represented in the marketing material?
Obviously GenAI. The author time-traveled to us, stole that sentence and put it in his article. He got encoding issues on blogspot so he typed the dash himself.
I still have a first gen (!) iPad that still lasts for weeks on a single charge when locked. It is useless now, because there is no software support, but not because of the battery.
While on they are constantly listening for a “find my” signal so it’s easy to locate. For the overwhelming majority of people it’s a good tradeoff.
Anyway, the root of their issue is other people unplugging it, which is a bigger issue than just the iPad. Still if you turn it off before pugging it in the iPad would have ~full charge if someone unplugged it. They hold charge for months on store shelves.
Something wrong with your iPad then. All three of mine would easily hold a charge for more than 2 days even when turned on but unused (so asleep).
I doubt the OP is making stuff up, but all my iPads (including an original model) simply don't show any significant battery loss when left unused.
Why didn't you try powering it off when done?
It always amuses me when some new device is launched and it has "bigger numbers" and "moar numbers" in every metric. And it's crap to use.
Unfortunately this article is from 2010. Apparently Apple's competition went so low, usability wise, that even Apple is forgetting what usability is.
I also remember Apple had cared for most missing things by the iPhone 3G respectively iOS 3. Then they improved photo quality, speed and videos until the iPhone 4 respectively iOS 4/5. Similar things can be said about the iPad 2.
After that, I've had the feeling the product didn't improve anymore, because there was nothing actually useful left to add. I've used my iPhone 4 for 10 years, while Apple enjoyed adding more complexity without true benefit, except maybe the file manager and on-device image editing.
In the canonical example of survivor bias, the only bombers being examined (for their characteristics) in the original flawed analysis were the ones that made it back; the planes that were shot down (and their characteristics) were not being considered — an error.
It mentions the iPad, the iPod, Gmail as successful products. It mentions "laptops" (but in the description it actually includes all desktop computers, I would say) as unsuccessful products.
I wouldn't call desktop computers or even just laptops "unsuccessful products". Would you?
With the caveat of "Casually browsing the web" I would, actually. They have been near completely subsumed by Ipads or Phones.
I don't know the definition of a "successful product", but "selling billions of them every year" doesn't exactly sound like a failure to me.
I should probably qualify that by saying that a product that looks to be amazing but costs way too much, is impossible to get because of manufacturing issues, or requires a third-party ecosystem that doesn't exist does not actually solve the consumer problem.
Funny how it's become completely the opposite nowadays.
The guy who created Gmail is now 49 years old.
Why does that blow me away?
Secondly, where else does this apply beyond hardware, beyond the world of tech even?
It was written pre-iPhone, when phones had seriously limited screen real estate.
He talks about how important it is to “weight” features, and order them by importance.
I am wrestling with this exact type of issue, right now, with a screen of my app.
[0] https://jenson.org/The-Simplicity-Shift.pdf (a PDF of the entire book. It’s a short read)
This was great snark.
If the cost is reduced — and becomes closer to zero — there's probably more chance the feature will be added ..
.. in which case, the product is less likely to be great.
--
So perhaps, the key superpower in the age of LLM developed software is the ability to say no.
no, it’s never not been a superpower.
sorry, couldn’t resist some wordplay. it has always been one of the most important skills, but it doesn’t advance your career easily. enshittification happens because people don’t say no.
Having a "Great" product in this terms makes you subject to the whims of the crowd. As soon as they realize that your product is negative value, and/or they run out of disposable income, they will stop using it.
The most important innovation is in sales and marketing.
If you don't have brand recognition, your landing page has to make up for that. Making up the difference seems to be getting more difficult with each passing year. People are extremely cautious and getting increasingly so.
The average B2B user nowadays is literally triggered by anything remotely unfamiliar.
And high traffic on a terrific landing page only tells you is that your product might be good enough.
OTOH, if you have a product that is dog-ugly, but still have people willing to pay for it, you have lightning in a bottle.
Better host a quick video demo/video add instead of drowning the user in copywriting.
[0]: Compare https://nova.app/ and https://www.gnu.org/software/emacs/emacs.html. Everything bellow the six highlights in the former case should be its own page.